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2013 has been a great year for online marketing! We’ve seen some Facebook marketing grow leaps and bounds. We also bore witness to some memorable campaigns that have managed to send Facebook netizens abuzz.

Is there really a way to captivate your audiences in Facebook? Or is your presence in Facebook a mere and insignificant speck in the sea of other unknown Facebook pages? This 2014, stand out from the crowd and start taking your Facebook marketing efforts seriously!

 

A Brief Insight into Facebook Marketing

 

 

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The Internet and Cats

Social media cartoon. Image Credit: Dilbert.

Social media cartoon. Image Credit: Dilbert.

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Instagram Video

Instagram Logo. Image Credit: Instagram.

Instagram has announced that it will include short video-capture ability within their photo-capture app, much like the Vine App.

Video on Instagram and bring you another way to share your stories. When you go to take a photo on Instagram, you’ll now see a movie camera icon to take up to fifteen seconds of video.

They have also added thirteen filters specifically for video so to keep with the theme of vintage inspired photos. When a video is posted, a favourite scene from it can also be used as a cover image show that the video is has a great image when it is not being placed.

The privacy rules that have been set to photos will also be applied to video so only people who can see the photos will be able to see videos.

It would be very convenient to be able to record videos when on the go. Would you use the video feature?

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Simpsons. Image Credit: 20th Century Fox.

Simpsons. Image Credit: 20th Century Fox.

Even the Simpsons are on Facebook! Whoever has their facebook open in the background sure has a lot of friends. 321,017 friends to be exact and they include some of the more popular reoccurring characters including Moe Szyslak, Dr. Hibbert and Kent Brockman.

In reality, there are both official company pages (to promote the show) and fan pages (for audiences to spread their love of the show). The power of social media and internet marketing has created so many opportunities to market a product (ie. the Simpsons) in infinite ways. For example, Facebook advertising can create a highly targeted way to reach your prospective customers and provide a level of flexibility to engage your audience further.

iMark Communications can help you to take advantage of Facebook marketing and ad campaigns to make sure you fully engage and connect with your intended audience.

 

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Pinterest, one of the fastest growing social media networks, is coming full circle. You can’t afford to look on as everyone else, your competitors specifically, jumps on the new trend. Pinterest also has the potential to generate audience interest into profits much faster than Twitter.
Pinterest is not a traditional blogging platform (for which you can use WordPress and Blog Starter). So how do you use Pinterest to your advantage, without being clueless? This infographic best illustrates some of the practices that will make your Pinterest interactive and productive. And if you’re already on Pinterest, which of the practices have worked wonders for you? Share your story to us!
Best Practices For Pinterest
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Diversify Your Campaigns

Social Media Cartoon. Image Credit: marketoonist.

Social Media Cartoon. Image Credit: marketoonist.

Sometimes you need to diversify your social media campaigns. The saying “don’t put all your eggs in one basket” also applies to your marketing campaigns as more exposure will likely result in more sales.

Contact iMark Communications to see how we can help you diversify your marketing, social media and online profile.

 

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What’s your plan of action regarding your social media accounts whenever a crisis strikes? A lot of companies do not have a crisis management plan, much less a plan specifically for their social media accounts whenever there’s a crisis.

It doesn’t take a genius to know that this is practically Public Relations suicide: if anyone finds out first the crisis that’s happening in your company, that would be the people in Twitter or Facebook, among other social networking accounts.

Check out this infographic: it details smart and savvy tips for social media crisis management–let’s just hope you haven’t encountered one yet.

An Infographic on Social Media Crisis Management

 

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Google design guidelines. Image courtesy of Google’s Roger Oddone, Yan Yan, Zachary Gibson and Christopher Bettig via Behance project.

Google has such a clean, coherent visual look but what gives Google its distinctive features?

Since expanding on its iconographic style in 2012 by Creative Lab, Google has created a set of solid, yet flexible guidelines to help Google produce design that helps to strengthen Google’s brand identity.

On online portfolio site Behance, Google designers Roger Oddone, Yan Yan, Zachary Gibson and Christopher Bettig share some of the tips and guidelines for designing the industry giant’s logos, icons, illustrations and infographics. This allows Google to create a coherent “highly simplified, exaggerated and caricatured” look across all of its products. For example, the guidelines allow product icons to have geometric shapes that are front-facing, with straight hard shadows, which are clean and simple but can also be easily visible at smaller sizes.

The guidelines also detail specific color palettes that are acceptable to use in logos and user interface designs, with Google-specific yellow, blue, red and green colors and combinations.

The new designs are simplified to bring order to complexity and they are not a dramatic change from previous Google designs. What do you think about these new design guideline aesthetics?

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In the Apple’s annual Worldwide Developers’ Conference (WWDC) in San Francisco just last Monday, the company announced two exciting services that got  thousands of Apple fans excited, and most of its competitors, well, rightfully challenged. Apple introduced the iTunes Radio and the iOS7,  which many critics have received quite positively.

iOS 7—dramatic, almost perfect

The iOS 7 is the most dramatic reimagining of the iOS since it was introduced in 2007. During its introduction, it has received cheers and even standing ovations. The interface, with Jony Ive as the design head, looked more polished and has a new color palette that looks quite bold and positive. With the new flat interface, a lot of unnecessary fluff from the previous iOS was taken away, giving a more stripped down yet improvised version.

Most of the apps are also in full screen, such as Safari. There’s also a new Control Center, with features that are easier to access, such as the Bluetooth, Wi-Fi, and Airplane Mode.

It has been called almost perfect by no less than Mashable’s Lance Ulanoff, saying that each mobile OS is closely getting to perfection. The only question is who gets there first. Well, Apple certainly has a head start.

Photo credit: osxdaily.com

Photo credit: osxdaily.com

The iTunes Radio—redefining the importance of radio

The radio certainly isn’t dead, and Apple has decided to give it a central role through its new music streaming service—the iTunes Radio.

The iTunes Radio is much like Pandora’s Internet Radio. Amazingly enough, it allows the listeners to customize their radio station according to genre. You can even skip the songs  and tune in to “featured” radio stations.

The iTunes Radio can be played across different devices, including iPhone, iPad, and iPod Touch, as long as it is running on iOS 7. Apple has already made deals with music labels such as Universal Music, Warner, and Sony for this.

What got you most excited about Apple’s new releases? We at iMark would love to hear what you have to say.

 

 

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One more

Social media comic. Image Credit: Cyanide and Happiness.

Social media comic. Image Credit: Cyanide and Happiness.

This comic by Cyanide and Happiness captures the love/hate relationship with the internet so well. When the internet is as entertaining as it is, do you find it hard to log off social media sites as well?

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