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Business Graph. Image Credit: SGB Media/Public Domain.

While you may think that you do not need social media such as Facebook, LinkedIn, and Twitter as part of your small business’ marketing campaign, there are a couple of reasons why you should join the digital revolution.

Firstly, your business competitors are probably already on social media and secondly, your customers and potential prospects are.

Social media is just another way to connect with your customers! A social media marketing campaign can create wider pool of business prospects as well as building better relationships with current customers. According to TGDaily.com, 71% of Americans between 18 and 34 are on social media and that creates a wide net of opportunity.

In order for your social media campaign to be successful, there are a few things to keep in mind:

  • Do not just use social media because everybody else is doing it. There should be a reason for using social media such as increasing the potential client base or to engage with current customers.
  • Set some reasonable, ongoing goals for your campaign, such as engaging with a certain number of customers a week or posting a certain amount of blog posts per week. Keep it consistent and stick to it!
  • Have one coordinator, manager or someone in charge of executing social media plans and updates. It should be an ongoing duty and someone should oversee and manage the process. This is one of iMark Communication’s specialties! Keep updating your pages and posts and engage with customers. Individualize customer information. Everyone likes receiving personalized messages.
  • Promote and engage clients through newsletters, direct mail, email, social media links and promotions.

Social media is a cost effective and efficient way of engaging with clients and prospects and creates brand awareness for your company. Email us to find out more.

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