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Seven Years of Bad Luck

It’s been said and said again: be careful of what you post on the internet!

According to Social Media Today, in a ruling by the Federal Trade Commission, entitles such as the Social Intelligence Corporation can keep an archive of your social media activities for up to seven years! This means that any information, no matter how trivial or frivolous can be used for anything, including background checks. Information is still stored on their databases even if you have wiped it off your computer!

So while information about individuals can be used for credit checks and background checks for employers, it also has implications for small businesses.

For example, CEO of the Social Intelligence Corporation, Max Drucker states that they look at four types of content in a background check. These include:

  • Racially insensitive remarks
  • Sexually explicit materials
  • Displays of weaponry
  • Demonstrations of clearly illegal activity

What does this mean for small businesses?

Small businesses should already be restraining from the activities above, but even if there is a slip of a remark, it could end up in a database for seven years. With all types of business relationships, especially in the social media world, there is a fine line between casual engaging with customers and a professional stance to the world.

While data is kept on a database for seven years, the Social Intelligence Corporation can only view content that has been made public, without encryption, such as your public Facebook profile, rather than your private one. Also they can only view recent Twitter updates. So there are some loopholes to this new development, but at the same time, do not let this deter you from hastily posting things on the internet.

With social media seems simple enough to navigate, sometimes social media for a company is best left with a professional who knows how to work with the internet marketing landscape.

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