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While men dominate the field of IT and software development, it turns out that social media tends to be utilized by more women than men!

A recent study by market research leader Nielson has shown that women are more likely to engage in social media! In fact, women are more likely to create or update personal blogs and follow companies on social media sites such as Facebook, and have at least one social media profile. This confirms what was found in other studies, which found that women spend more time online than men.

A few reasons why this may be the case:

  1. It is a well known fact that women are more likely to make decisions and hold the purchasing power within households so it should be no surprise that women are more savvy in regards to online marketing and purchasing. The report points out that women are more likely to be making purchases, but they are also more likely to be online on Twitter and Facebook.
  2. According to a recent survey by Royal Pingdom, social gaming appeals to older women because these games are easier to play for shorter periods of time, are less intense, often free, less violent and do not require as much specialized equipment as traditional games. The ease of using basic social media sites and tools also appeal to the average laywoman.
  3. Women are social creatures and like to share things. Social media is just another way for women to express themselves. Social media is just another way for women to stay in touch with friends and family or to network with like minded people.

Why else do you think that social media is being to be dominated by women?

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