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What is Pinterest?

Screenshot of Pinterest on 6 May 2012.

Essentially, Pinterest is a social media photo sharing website that allows users to create and manage their images in a pinboard style. These image themes are often events, interests, hobbies and craft activities. Users can then add, “re-pin,” “like” and share images in a feed. Imagine it somewhat like a cross between Tumblr, Twitter and Flickr.

Users on Pinterest can upload, save, sort and manage images and other media content onto pinboard collections. The content also called “pins” are themed so that they can be easily found, organised, categorized, discovered by other users and posted onto other pinboards. Basically this is a social media platform where user generated content from the site, from the net or personal images can be added to other pinboards to be shared. The site can be accessed by adding “pin it” button to the desktop bookmark bar, “follow me” and “pin it” buttons added to websites or by smart phone applications.

It is one of the fastest growing social media sites and is a platform for sharing social media images in a way that other image sites have not been able to do. It also allows users to connect to Facebook and Twitter.

Last year, Time magazine listed Pinterest in its “50 Best Websites of 2011″ because of its ability to attract more than 10 million visits a week, and driving huge amounts of traffic to retailers.

In January 2012, comScore noted that it was the fastest site to achieve the 10 million unique visitor mark.

The content and ability to share events and images have made the site a hit with women. 97% of the site’s Facebook “likes” are from women. In fact the most popular themes are food & drink, do-it-yourself and crafts and women’s apparel.

So while the content may not be your cup of tea, it makes sense to familiarise yourself with Pinterest as it is an important social media networking site to be used to promote businesses, expand networks and even make money from it.

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