Just last March 13, Pinterest announced an exciting new development that will surely lure businesses in: the Pinterest Web Analytics.
Pinterest launched an exclusive interface for businesses and marketers alone, with features that will help them use the social media website for its business goals. This is certainly interesting, especially since Facebook and Twitter are not as upfront about using the websites for such purposes.
Then again, Pinterest has always been about products and businesses. While Facebook and Twitter put an emphasis in connecting people with each other, Pinterest aims to let other people interact without having to be discreet about its businessminded goals.
So, what are the new features of Pinterest web analytics?
For one, you can track your pinning activity: you can access a timeframe that will show businesses how many people are pinning from their website, and are using their content.
Businesses can also find out which pins are the most repinned and most clicked, on top of the ability to find out which people are pinning them. This will be handy in tailoring the business’ website for Pinterest boards.
A third feature is the new Pin It button—which can help drive traffic from Pinterest to their website. This is proving to be a great traffic-booster—as sites like Allrecipes.com have received 139 million Pinterest impressions by adding this tool in a span of three months.