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Category Archive for 'Blogging'

Jargon: Know Thy Place

The copy on a business website has a range of purposes: it needs to bring potential customers to your website via the search engines, it needs to keep them reading past the first few words and, ultimately, it needs to convert them into paying clients or customers. Jargon, or any kind of industry slang, usually [...]

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Last week, I wrote about the ups and downs of managing your own corporate blog. This week I would like to talk about some very good reasons why you should hire a professional blog writer. To begin with, a professional blogger understands SEO, keyword placement and web etiquette. This means that a blogging professional who [...]

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