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Category Archive for 'Internet Marketing'

While men dominate the field of IT and software development, it turns out that social media tends to be utilized by more women than men! A recent study by market research leader Nielson has shown that women are more likely to engage in social media! In fact, women are more likely to create or update [...]

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A little while back, we spoke about how businesses are turning to new technologies to promote their businesses and personal branding through electronic business cards and the like. There are already dozens of job seeker websites where companies can advertise and applicants can easily respond to job ads onlines. Job seekers can upload their resumes [...]

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Social media can do a lot for small businesses. It is a cost-effective way to reach a wider audience and present new ways of interacting with clients, suppliers and investors. While it takes initial investments to begin social media campaigns, one of the biggest issues that companies have is to sustain or increase momentum. Here [...]

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According to Nielson, an international marketing research company, which a division specializing in consumer-generated media measurement and analysis solutions, has found that Americans spent a quarter of their online time on social networking sites. The report combines data from Nielson mobile and online meters, buzzword data and survey has found that people spent more than [...]

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SEO Basics

Every blogger should know the basics of SEO (search engine optimization). SEO gives you the ability to improve the visibility of a website, page or blog on search engines search results. These are unpaid algorithmic search outcomes that you normally see on Yahoo or Google. There are additional search engine marketing (SEM) techniques, which are [...]

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It’s been said and said again: be careful of what you post on the internet! According to Social Media Today, in a ruling by the Federal Trade Commission, entitles such as the Social Intelligence Corporation can keep an archive of your social media activities for up to seven years! This means that any information, no [...]

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While you may think that you do not need social media such as Facebook, LinkedIn, and Twitter as part of your small business’ marketing campaign, there are a couple of reasons why you should join the digital revolution. Firstly, your business competitors are probably already on social media and secondly, your customers and potential prospects [...]

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A new website or even website upgrade takes more time and energy than people think. This is why it is so important to be prepared for your meeting with your web designer/developer. This will help both you and your web developer same time, money as well as headaches down the line. The goal is an [...]

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A study by Deloitte and the Society for New Communications Research, in 2009, about social media called The Tribalization of Business, concluded that the majority of U.S. Fortune 500 companies in the US acknowledged the importance of social media. Marketing departments of those companies, whether or not they had experience in social media, were typically [...]

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Recent statistics suggest that one-third of new businesses fail within the first year, mainly due to lack of planning and foresight.  In today’s fast-paced marketplace entrepreneurs need more than a good work ethic and a solid product to stay afloat: they also need to be adaptable, ahead of trends, and able to connect to a [...]

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