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Category Archive for 'Social Media'

Diversify Your Campaigns

Sometimes you need to diversify your social media campaigns. The saying “don’t put all your eggs in one basket” also applies to your marketing campaigns as more exposure will likely result in more sales. Contact iMark Communications to see how we can help you diversify your marketing, social media and online profile.  

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What’s your plan of action regarding your social media accounts whenever a crisis strikes? A lot of companies do not have a crisis management plan, much less a plan specifically for their social media accounts whenever there’s a crisis. It doesn’t take a genius to know that this is practically Public Relations suicide: if anyone [...]

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One more

This comic by Cyanide and Happiness captures the love/hate relationship with the internet so well. When the internet is as entertaining as it is, do you find it hard to log off social media sites as well?

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With a little under six years of existence under its belt, Tumblr has managed to grow leaps and bounds, surpassing WordPress, its arguable competitor, thanks to its social microblogging platform format. The hype over Tumblr is not about to go down any soon, as recent reports show that users spend a longer time in Tumblr [...]

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Just last March 13, Pinterest announced an exciting new development that will surely lure businesses in: the Pinterest Web Analytics. Pinterest launched an exclusive interface for businesses and marketers alone, with features that will help them use the social media website for its business goals. This is certainly interesting, especially since Facebook and Twitter are [...]

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Social media is not just useful for socializing with your friends. With the popularity of such sites as LinkedIn, social media is great for connecting with future employers and finding job prospects. Here are a few ways in which social media sites can advance your job search: Twitter Twitter is great for announcements and companies [...]

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Researchers at MIT have created a method for predicting social media trends on Twitter better than the site’s existing equation. According to Mashable, “Associate Professor Devavrat Shah and student Stanislav Nikolov say their new algorithm predicts trending topics with 95% accuracy an average of 90 minutes faster than Twitter — sometimes, as early as five [...]

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A little group brainstorming session at an American company about the little differences and nuances of social media has gone viral. The whiteboard writings had been snapped up with a Instagram image and fed to the world through Twitter and Facebook. So what is the difference between the many types of social media out there? [...]

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