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Tag Archive 'marketing'

Google has such a clean, coherent visual look but what gives Google its distinctive features? Since expanding on its iconographic style in 2012 by Creative Lab, Google has created a set of solid, yet flexible guidelines to help Google produce design that helps to strengthen Google’s brand identity. On online portfolio site Behance, Google designers [...]

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Social media site Foursquare has introduced a new mapping feature that displays all Foursquare check-in activity around the world. Foursquare is known for its location based social networking website, which allows users to “check in” at venues and places using their mobile devices and smart phones. Users can do so via the website, text messaging [...]

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A study by Deloitte and the Society for New Communications Research, in 2009, about social media called The Tribalization of Business, concluded that the majority of U.S. Fortune 500 companies in the US acknowledged the importance of social media. Marketing departments of those companies, whether or not they had experience in social media, were typically [...]

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You’ve been building your social media profiles for months now, but you don’t go beyond a few hundred followers. What are you doing wrong? Unlike traditional marketing in television and print media, social media marketing is much more vigorous and strategy-based. Whereas a lot of money can easily land you a tv or radio commercial [...]

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Texting for Business

While in North American, texting is a social media tool used mainly for friends and family, in Australia, texting has more prominence in the business world. Text or SMS (Short Message Service) is used in Australia by major businesses such as banks and doctors offices as a tool for direct communication with clients, in addition [...]

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Last week I attended SOHO/SME Toronto and was once again shown the video Social Media Revolution. This video is pretty much a standard for all social media marketing speeches, conferences, learning sessions, etc. Needless to say I have seen it more than a couple of times but it continues to have the same powerful effect [...]

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Ghostwriting Blogs

A ghostwriter is a writer who is paid to write text that is credited to another person. For example, leaders, executives and celebrities may hire others to write, edit or draft written material. The scope of work for a ghostwriter ranges from minimal editing to writing a majority of a project. With the popularity of [...]

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It all boils down to knowing your target audience. Source: Oddee via 2Leep via @tom_siwik. I spend way too much time online.

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  This is the first time we have featured a billboard advertisement in the Cool or Interesting Advertising  section of the iMark blog, but it is right across from our Toronto office and, you gotta admit, it is a pretty cool billboard. Maybe we should start paying attention to more billboard marketing in and around Toronto.

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